The subscription-based business model is gaining a lot of popularity in eCommerce businesses over the past few years as it helps in customer acquisition and retention effectively. In this business model, customers do recurring payments at regular intervals typically on a weekly, monthly, or annual basis to access products or services.

The renewal of the subscription is simple and quick and happens by the automatic deduction of a fixed amount from an already authenticated credit card or a checking account. The subscription business model is not very new and it is one of the most popular customer loyalty building business models. This business model was first introduced in the 16th century by newspapers and book publishers.

Subscriptions offer a great deal of convenience and flexibility that outright purchases cannot match. For example, several companies offer subscriptions to deliveries of groceries, daily essentials, and specialty food boxes. Consumers who have eating disorders or health complications can subscribe to online diet coaching.

What is WooCommerce Subscription?

If you own an eCommerce store providing products/services that a customer may be interested in buying periodically, then WooCommerce subscription plugins are a must-have for your website. They help in turning your regular eCommerce web store into a subscription store helping you create a steady revenue stream. So that you can provide subscription-based products and services for your products/services. You can sell subscriptions for physical products like magazines etc. as well as downloadable products like software.

WooCommerce subscription plugins help you set up recurring payment options along with complete subscription plan management. WooCommerce Subscriptions Plugins allow you to collect recurring payments for orders on your eCommerce store with features convenient for both you and the customer.

Website owners can offer the option to buy subscription products using an amount from a wallet with Wallet Systems for WooCommerce. Customers can get discounts on subscription renewals, discounts through gift cards, and other types of discounts. Subscriptions help your users to use Gift Card Coupons, receive recurring discounts, receive email updates, and more.

Benefits of WooCommerce Subscription-based sites

Subscriptions offer a great deal of convenience and flexibility that outright purchases cannot match. Besides this, there are many other benefits of having WooCommerce subscription based sites.

  • Enables you to allow your customers to opt for regular subscriptions to your product/services
  • Enables you to accept payments for subscriptions to your products/services by integrating with more than 25 payment gateways
  • Enables your users to manage their own plan, including upgrading or downgrading, auto or manual renewal, etc.
  • Allows you to send email notifications to your subscribed customers about new product launches, special offers, subscription renewals, etc.
  • Provide you detailed reports of the revenue generated from subscriptions, number of subscribers, etc.  
  • Allows you options to set sign-up fees, free trials, and expiration dates

WooCommerce Subscriptions Plugins

Let’s discuss about 5 best WooCommerce subscriptions plugins in 2022

#1. WooCommerce Subscription

 WooCommerce subscription is a plugin developed by WooCommerce. With this plugin, users can easily manage multiple subscriptions simultaneously, add a new payment method to woo store, generate invoices automatically, setup drip content, schedule periodic billing, manage front-end subscriptions, setup multiple subscriptions, and a lot more.

WooCommerce subscription supports more than 25 payment gateways to help the users setup automatic recurring payments and renewal methods. The plugin also helps the users to streamline the process of setting up and to manage WooCommerce subscription offers. 


Using this plugin, you can:

  1. create multiple subscriptions for your products or services
  2. offer trial period
  3. allow subscribers to manage their own plans
  4. offer various subscription products to customers


This is a paid plugin and costs about US$199/year. 

WooCommerce Subscription

#2. WebToffee

WebToffee subscription plugin for WooCommerce subscription lets the user setup and manage recurring payments and billing for your WooCommerce store. This plugin comes with a free trial and you can use this to create simple subscriptions with price, length, interval, and other variables based on your subscription products or services. This plugin supports major payment gateways such as PayPal and Stripe. This is an excellent plugin to manage recurring payments and billing, and all the easy subscriptions at your WooCommerce store. 


Using this plugin, you can:

  1. Setup variable subscriptions
  2. Synchronize renewal 
  3. Offer multiple billing schedules
  4. Send email notifications automatically 
  5. Setup multiple payment gateways 
  6. Automate rebilling for the failed payments


This plugin is paid but it offers you a free trial before you buy the full licensed version. The licensed version will cost you between US$89/year to US$199/year depending on the number of websites. 


#3. YITH WooCommerce Subscription

With YITH WooCommerce subscription plugin, you can create any type of subscription product such as magazines, vegetables, educational courses, and so on. The two most important features of this plugin are the options to add a signup fee and a free trial for your subscriptions. With this plugin, you can setup subscriptions for physical product, downloadable products, services, and allow your customers to complete missed payments without any hassle.

You can provide customers with more options such as switching to a different subscription plan or canceling the subscription plan from my account page. Also, you can send notifications to the customers whenever the terms of the subscription have changed.


Using this plugin, you can

  1. Let users find their subscription information on their account page
  2. Automate payments with PayPal and Strip 
  3. Allow users to subscribe to physical and variable products
  4. Allow users to upgrade or downgrade subscription plans, easily
  5. Configure multiple payment gateways
  6. Automate renewal 
  7. Allow users to have multiple subscriptions in a single transaction


You can get this subscription plugin at a cost of US$199/year but there are various plans to choose from in this plugin based on your business requirements.

YITH WooCommerce Subscription

#4. Subscriptio

With Subscriptio subscription plugin, you can create various subscriptions on your website and handle recurring payments. Using this subscription plugin, you can setup the subscription for both simple and variable products and set payment cycle, free trial, and subscription length, subscription terms, send reminders and warnings to customers for due or missed payments, and a lot more. This plugin gives a lot of flexibility to the customers and owners for billings and payments. This plugin is very easy to use and any shop owner can use it to setup their subscription billing and payments.


Using this plugin, you can

  1. Create subscription lists and subscription management tools for the customers
  2. Sell online membership with recurring charges 
  3. Configure subscription trial period 
  4. Configure payment with PayPal and Stripe.
  5. Allow customers to have multiple subscriptions 
  6. Allow customers to avail subscription for tangible and intangible products
  7. Send regular reminders for payments to customers


There are various plans starting from US$69/year to US$299/year for this subscription plugin.  You can choose based on your business requirements.


#5. SUMO Subscriptions

SUMO subscription is another highly customizable and comprehensive option to help you create and sell subscriptions in your WooCommerce store. Using this plugin, you can create simple, variable, and grouped product subscriptions on your store. You can let users select the duration of the subscription and the number of renewals for the order subscriptions.

You can setup a fee for signup or trials according to your store strategy, setup single checkout option for both subscription and nonsubscription products. This plugin supports translation and you can find several payment gateways incorporated with this plugin to automatically support subscription renewal.


Using this plugin, you can

  1. Configure free and paid trials
  2. Configure recurring payments with its inbuilt PayPal payment gateway
  3. Send multiple payment reminder emails
  4. See all the transactions throughout the site
  5. Let customers choose subscription duration and renewal cycle
  6. Provide options for a trial and signup fee to customers


There are various plans starting from US$49/year to US$490/year for this subscription plugin.  You can choose based on your business requirements.

SUMO Subscriptions

Wind Up

The best WooCommerce subscription plugin in 2022 is the one that is exactly right for your business and works wonders for the growth of your business while ensuring a steady flow of revenue. Still, there are some WooCommerce subscription plugins that are worth a mention to help any eCommerce business to adopt and start their journey. WooCommerce integration services provide an array of plugins in order to fulfill the requirements of varieties of eCommerce businesses and to handle the ever-changing market patterns. WooCommerce plugins are highly customizable and intuitive which makes them the best choice for any eCommerce business.   

Frequently Asked Questions (FAQs)

What is the difference between WooCommerce memberships and subscriptions?

WooCommerce membership, an extension of WooCommerce, determines access to your site, preventing non-members from accessing your content. WooCommerce subscription is not focused on access control but is focused on adding products and services on a subscription basis or recurring payment options. Users who subscribe to the product on a monthly or yearly basis.

Is the WooCommerce subscription plugin free?

Subscription is an ideal choice to increase sales while maintaining overall sales figures. However, not all WooCommerce subscriptions are free. There are both free and paid subscriptions. Depending upon your features and functionalities, you can choose the type. However, if you require only basic functionalities, the free version is an ideal choice.

What is the best WooCommerce subscription plugin?

A wide range of WooCommerce subscription plugins is free and paid. A few are WooCommerce Subscriptions, Subscriptio, YITH WooCommerce Subscription, SUMO Subscriptions by Fantastic Plugins, Subscriptions for WooCommerce by Web Toffee, WP Simple Pay (Built for Stripe), Paid Memberships Pro, and more. Depending upon your requirement and features, you can

Is WooCommerce good for subscriptions?

WooCommerce subscription is an excellent way of generating recurring sales from your customers. Similarly, subscriptions are essential for setting up recurring billing for digital products sold at membership sites. Subscriptions are often a valid sales option for recurring billing for physical products.

Can WooCommerce do subscriptions?

Yes, WooCommerce can set up subscriptions. There is a wide range of WooCommerce subscription plugins, and you can choose the one that suits you. It helps you quickly set up and sell any subscriptions. Free trials are a wise idea for promoting subscriptions as they allow customers to know more.

How do I set up a WooCommerce subscription?

You can easily set up a WooCommerce subscription using WooCommerce plugins. This allows you to provide your customers with subscription-based services and products. Depending upon your product and requirement, you can choose the plugins.

The steps to follow:
Install the WooCommerce Subscriptions plugin.
Configure your subscription settings.
Allow customers to create an account.
Check your Payment methods.
Create your first subscription product.
Create a variable subscription product.

Benefits of a subscription model for your business

You can quickly scale your subscriptions with flexible plan management, pricing models, trials, discounts, and more.
Subscription models offer numerous benefits to both businesses and consumers. It helps companies build long-term relationships with customers and increase customer retention. Since it’s recurring revenue, it promotes business expansion.