A B2B industrial supply store based in Phoenix came to us seeking help to streamline their WooCommerce checkout process. Their checkout system led to high cart abandonment rates due to complex order management, hidden shipping costs, and the need to ship to multiple locations.
As a global leader in WooCommerce development services, CartKnitter was tasked with designing a customized, multi-step checkout solution. The client was confident that CartKnitter could address these pain points while enhancing the user experience for both desktop and mobile customers.
By leveraging our expertise in WooCommerce customization services, we implemented a solution that simplified the purchasing process. We also used our expert WooCommerce integration services to provide the transparency and flexibility needed in a B2B environment. Our efforts resulted in higher customer satisfaction, improved conversion rates, and a more streamlined shopping experience.
Add a multi-step checkout page to your WooCommerce store with the help of an expert
Customized Multi-step Checkout Process
The B2B industrial supply store frequently processes large orders from companies needing various products. Their original checkout system presented all the order details and fields on one page. As a result, the checkout experience often overwhelmed customers, especially those placing bulk orders. It often led to confusion and a high abandonment rate, as users left the checkout process unfinished.
Hence, we customized the multi-step checkout by breaking down the process into clear, logical steps. Each step gathered only the necessary information, reducing the risk of input errors and making it easier for customers. The checkout included visual progress indicators, allowing users to understand where they were in the process and how many steps remained.
We recognized that the client’s B2B customers often place orders via mobile devices and ensured the checkout was fully responsive across all devices. Our design focused on improving usability, particularly for mobile users, allowing busy professionals to complete their transactions effortlessly while on the go.
As a result, the CartKnitter team created a structured and intuitive checkout experience, reducing cart abandonment and increasing conversions. Our customizations significantly improved the overall checkout experience, especially among customers placing larger orders. The streamlined flow enabled buyers to place complex orders with confidence.
Dynamic Shipping Cost Calculation and Real-time API Integration
Shipping costs can be critical in purchasing decisions for businesses ordering industrial supplies. The industrial supply store’s original checkout system didn’t provide shipping costs until the final step, which often led to cart abandonment when customers were surprised by high fees.
We integrated real-time shipping APIs that calculated and displayed shipping costs when customers entered their ZIP code and delivery location. This early disclosure of shipping fees helped customers make informed decisions before proceeding further into the checkout.
Implement dynamic shipping cost calculation for your store with the help of WooCommerce professionals
We also integrated multiple shipping providers, offering customers a choice between standard and expedited shipping options. We utilized third-party shipping APIs to ensure the rates and delivery estimates were accurate and updated in real-time.
Providing real-time shipping calculations at the start of the checkout process improved customer trust and reduced cart abandonment. Thanks to our years of extensive experience in B2B eCommerce, we understand how critical shipping calculations are for their B2B clients managing strict budgets. Hence, we created a solution that solved a vital pain point for the client’s B2B customers.
Enhanced Customer Data Collection and Address Validation
In a B2B setting, inaccurate customer data can lead to significant delays in fulfilling large, high-value orders. The client often needed help with incorrect shipping addresses and incomplete customer information, which impacted delivery times and customer satisfaction.
We introduced an early step in the checkout process to collect essential customer data such as contact names and phone numbers. It allowed the client to address any issues with incomplete orders more effectively and follow up on potential abandoned carts.
To minimize address entry errors, we integrated Google Places API for address auto-completion and validation. This feature sped up the checkout process and ensured all entered addresses were correct and ready for shipment. With minimal effort from the user, accurate shipping details were captured, reducing the chances of delivery delays or failed deliveries.
With improved data collection and address validation, the industrial supply store experienced fewer order issues and faster delivery times. Furthermore, we were able to offer the client a WooCommerce support system that helped them maintain timely deliveries and keep their operations running smoothly.
Multiple Shipping Addresses and Dynamic Order Handling
Many of the store’s customers needed to ship supplies to multiple job sites or offices in a single order. However, the default WooCommerce checkout only allowed one shipping address per order. As a result, many customers were forced to create separate orders for each destination, resulting in frustration and inefficiency.
We customized WooCommerce to allow customers to input multiple shipping addresses during the same checkout session. Using dynamic form logic, we enabled the system to ask customers how many addresses they wanted to ship to, automatically generating the required input fields for each address.
This customization made it easy for users to ship products to multiple locations without going through the checkout process multiple times. It benefited B2B customers placing bulk orders that needed to be divided and shipped to various sites.
The enhanced checkout flexibility improved customer satisfaction and increased the efficiency of the ordering process. The industrial supply store could better serve its corporate clients by offering the ability to manage multiple addresses seamlessly. The client can receive larger orders and improve customer loyalty thanks to our split shipment customization.
Enable your customers to add multiple addresses on your WooCommerce checkout page
Mobile Optimization for Enhanced User Experience
Many of the store’s customers, particularly those in field management roles, used mobile devices to place orders while on job sites or traveling. However, the previous checkout system was not optimized for mobile users, making it difficult for customers to navigate the process on smaller screens.
We applied a mobile-first design approach. Furthermore, we ensured that every aspect of the checkout process was fully optimized for smartphones and tablets. It included simplifying form fields, improving button sizes for touch interactions, and ensuring all content was easily viewable on smaller screens.
Additionally, we implemented WooCommerce performance optimization techniques to reduce load times and ensure the checkout process was smooth and fast.
With a mobile-optimized checkout, the industrial supply store saw increased mobile orders, as customers could now complete their purchases efficiently from any location. This responsive design improved the overall user experience, catering to the needs of busy B2B professionals who often need to make quick purchases on the go.
